This is about people. Living, breathing, city-dwelling people. Its about waking up in the morning and putting on clothes, not knowing where the day may take you. This is about capturing one single moment, on any such day.
This about who you are, and who you want to be, and probably even more so, who you put forward to the world and how we make sense of it.
This is about finding beauty in the otherwise mundane everyday. It's about creating intrigue and offering inspiration.
This is about life style not street style. Its about aesthetic sensibilities. It's to do with currency rather than novelty.
If fashion is the result, so be it. But it is not the intention.